Michigan CASA PSA Reaches Communities Across the State Through Streaming Platforms

Michigan CASA is excited to share that our 15-second PSA is officially reaching households across Michigan through a statewide streaming campaign running now through September 30.

The campaign is designed to increase awareness of Court Appointed Special Advocates (CASA) and help more people understand how they can support children in foster care. The PSA is being shown throughout all Michigan CASA local program counties, as well as communities we’ve identified as potential areas for future expansion.

Today, people consume media across more platforms than ever, and this campaign allows Michigan CASA to reach audiences right where they are watching.

The PSA is appearing across a wide range of popular streaming platforms, including Hulu, HBO Max, Amazon Prime, Netflix, Disney+, Peacock, Discovery, Paramount+, and more.

By expanding our reach beyond traditional advertising, we have an opportunity to introduce CASA to people who may have never heard of the program before – including potential volunteers, donors, community partners, and advocates.

We’re excited to see Michigan CASA’s message reaching households across the state and helping more people discover how they can be part of supporting children in care.

So, keep an eye out – you may even see the PSA yourself while streaming your favorite show!