🎬 Lights, Camera, Action for a Cause! Michigan CASA Movie Ad Campaign is LIVE Across the State

We’re thrilled to announce that the Michigan CASA Movie Ad Campaign has officially launched—and it’s making its way to big screens across the state!

Beginning mid-April, in honor of Child Abuse Prevention Month, and continuing through mid-May for Foster Care Awareness Month, our powerful 15-second public service announcement (PSA) will be featured before every movie at 39 participating theaters throughout Michigan.

Thanks to strategic partnerships with two incredible media agencies, we’ve achieved statewide coverage—ensuring our message reaches a wide and diverse audience. While it wasn’t possible to include every local program county, we’ve worked hard to get as close as possible to reaching communities across the state.

And here’s the best part: in addition to running before each film, our PSA will also be featured on lobby screens (for NCM theaters) at no additional cost. That’s even more eyes on the mission of Michigan CASA—and more awareness for the children and families we serve.

Want to see the ad in action? A list of all participating theaters and exact run dates is attached, so you can find a location near you.

We’d love your help spreading the word—share this with friends, post on social media, or catch a movie and tag us when you see the ad!

Thank you for standing with us in this powerful awareness effort. Together, we’re building a brighter future for Michigan’s children. You can sign up to learn more about being a CASA Volunteer here.